Reimagining Connection in a Digital World
I help people and brands build meaningful, human-first communities using LinkedIn™, local engagement, and sustainable strategy.
Hi, I'm Anna — Community Strategist, LinkedIn™ Trainer, and founder of the global #LinkedInLocal movement. I work at the intersection of digital connection, community strategy, and sustainability. Let’s rethink how we build relationships that matter.
What I Do
Explore how I support individuals, businesses and brands to build better communities, grow visibility and create impact-driven networks:
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Strategy Sessions for Individuals
90-minute sessions to refine your LinkedIn™ presence, boost engagement, and build authentic community-led content.
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LinkedIn™ Support for Teams
Webinars, workshops, and page management designed to grow your team’s reach and brand impact.
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Community Strategy for Brands
End-to-end support to develop chapter-based models with host frameworks and lasting engagement.
Build Skills with Purposeful Learning
My signature course, How to Build a Purposeful LinkedIn™ Profile, walks you through the steps to craft an online presence that aligns with your values, amplifies your voice, and supports your long-term goals.
Whether you're just starting out or refining your approach, the course includes a free preview module so you can begin building with clarity, confidence, and purpose.
The #LinkedInLocal Movement
In 2017, Anna McAfee posted a simple question on LinkedIn™: "Would anyone like to meet in person?" That question became the spark for a global community movement — #LinkedInLocal. The idea was straightforward but powerful: meet the person behind the profile, without the pitch.
From that one post in Coffs Harbour, Australia, #LinkedInLocal quickly grew to over 1,000 cities across 96 countries. Today, it's a movement that continues to redefine what it means to truly connect in a digital world.
Now available: The Story Behind #LinkedInLocal — Anna's firsthand account of how it all began, what unfolded next, and the lessons learned along the way. This book is a celebration of human connection and a practical guide to building communities rooted in authenticity.
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